Son of a Baker.
Digital Illustration for take away coffee cups
Brief. Son of a Baker, picnic with the family & iconic landmarks
The direction for the artwork was driven by research into how the target market connected with the brand and how we could make the artwork relatable.
Taking into consideration the space I had to work with on the coffee cup, I focused on close ups of the baked goods being held to tie in with the style of photography on their social media pages. To connect with the audience in a relatable way, I included items such as a phone with a photo of burek in front of iconic landmarks, a personalised wallet and sunglasses that are generally left lying around if you're out having a picnic.
The mobile phone was used to present the scene (the brief) in a context that most of us would connect with - taking the most Instagram worthy pic.
Initial Sketches
